Tag Archives: auto

YouTube: Ken Block Gymkhana Playlist

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Google Consumer Surveys and Millennial Vehicle Use

Struck by the sheer volume of articles making claims on trends in car ownership without much underlying data, I decided to collect data ‘myself’ using Google Consumer Surveys.

Articles on Car Buying Trends

Survey Findings

Vehicle Age

VehicleSurveyModelYear

Vehicle Ownership

VehicleSurveyOwnership

Lower Confidence

  1. People in the US West region are least likely (14%) to drive a recent car (last 3 model years), while those in the US Northeast region are most likely (36%)
  2. Urban drivers are more likely to lease, but suburban drivers are more likely to finance
  3. Rural drivers are most likely to hold title
  4. Only 5/200 responses were in the 18-24 year age group; of these the higher income earners were less likely to hold title
  5. Men are more likely to drive both the newest (last 3 model years) and oldest (<1990 model year) cars

 Learnings About Google Consumer Surveys

  1. Pricing is driven by response count, but should really be based on availability and certainty of Insights
  2. Insights are significant differences in Google’s demographics (see below)
  3. Based on 200 responses, no Insights existed for my survey

Google Demographics

  1. Inferred Gender
  2. Inferred Age (6 bands)
  3. Geography (Region/State)
  4. Urban Density (Urban/Suburban/Rural)
  5. Income (6 bands)

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YouTube: Ron Burgundy Comes Clean On His Dodge Durango Ads

Business Insider: Dodge Has Seen A Huge Surge In Sales From Will Ferrell’s Absurd Ron Burgundy Commercials (Tuesday, November 5th, 2013)

Conan: “People bought these cars because of you.”
Will Ferrell: “Yeah well I got paid. They’re suckers. Hey, I’m just the messenger. I’m not in there tinkering around with lug nuts.”

Sample Ad

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Filed under Consumer, Zeitgeist

Honda Imitating Hyundai’s Design: Genesis v Accord

Did nobody at Honda notice they had copied the trunk and rear light design from the Hyundai?! Perhaps they were confused because of the similar “H” logo.

2009 Hyundai Genesis
2009genesis

2013 Honda Accord
2013accord

Image Credits: Boston.com, Honda.com

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Filed under Consumer, Rant

Review: 2011 Honda CR-Z EX

I recently drove a Honda CR-Z EX, a car the project leader described as “a sports car without guilt”. Below are a few of my first impressions after driving ~50 miles.

Summary

Terrible visibility, adequate response in Sport mode, excellent handling, good ergonomics and a somewhat intuitive dashboard.

Visibility

The CR-Z has the worst visibility of any car I’ve ever driven. The engineers tried to overcome the giant blind spots by using convex side-view mirrors, but I nearly had a panic attack merging with the left lane of I-5 S from WA-520. If you plan on taking this car for a test drive, make sure you try backing out of a parking space in a crowded lot.

Drivetrain

The CR-Z has three operating modes that *seemed* to impact shift points, battery assistance, and climate control: Sport, Normal, and Eco. For the most part, I left it in Eco – because I like to see the glowing green leaf on the dash and green ambient lighting around the speedometer. However, I activated Sport mode on several occasions to make semi-aggressive passes on I-405. One such maneuver seems to have taken the battery charge level down one full indicator bar (1/8?). Mid-pass I noticed the ambient glow had changed from green to red; but I’m still not sure how to interpret this. Red can mean “take more risks” or “stop, you’re hurting Mother Earth”.

The responsiveness in Eco was only slightly more anemic than my 115 hp 2003 Honda Civic LX, which weighs in at an impressive 2,449 lbs (curb weight, source: Edmunds.com). Despite carrying a battery pack and some electrical motors, the CR-Z comes in at 2,650 lbs (curb weight, source; Edmunds.com). Switching to Sport mode without changing my throttle position resulted in a pleasant increase in response, although this could be as much a result of drive-by-wire throttle mapping as an actual increase in available power.

Handling

It was very apparent this car’s chassis is more capable than its drivetrain. While I consider this an admirable trait generally (as on the Honda S2000 or NSX), in this package it seemed more like wasted potential. (Some have FI’ed the heck out of the stock engine to achieve higher power, ex. 533hp Bisimoto Honda CR-Z.) I can’t say I pushed the chassis to its limits, but it did feel much more stable and planted than my ’03 Civic on tight highway onramps.

Creature Comforts

When I first entered the “cockpit”, I found my head touched the roof. I soon discovered a lever to adjust seat height and scooted my seat back a touch. While my preferred seating position is relatively upright and close to the steering wheel, this was simply not possible for a 5′ 11″ individual. This more relaxed seating position contributed to my reluctance to test the limits of available grip.

As mentioned earlier, the Eco mode seems to impact climate control. I left the climate control setting on Auto, targeting 72~74 F. When I switched from Normal to Eco, it seemed like the A/C either shut off or reduced its output.

The model provided to me was equipped with the EX trim, which included a subwoofer and an audio system that definitely improves on the stock one in my 2007 Honda Accord EX-L. There was also a retractable cargo cover that I used while parked in Queen Anne to cover my athletic bag from prying eyes; I’m not sure if this was part of the EX trim but it was a welcome touch for an econo-sport-hatchback.

The dashboard could stand improvement. The MPG readout is not numeric as it should be. Instead I found a horizontal bar with indicators at 0, 50, and 100. Not a lot of precision available there.

For those with larger families, the CR-Z appeared to be a two seater, although I could not make out what exactly was between me and the trunk. They seemed like small, cushion-less seats for toddlers at best.

Disclaimer: The CR-Z was provided at no cost to me by a Honda dealer while my Civic was in for service.

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